Corporate solution for Autocontrol

Autocontrolis a non-profit association, composed of leading advertisers, advertising agencies, media and professional associations related to the advertising activity in Spain. Its objective is to manage the Spanish advertising self-regulatory system since 1995.


The Association for the Self-regulation of Commercial Communication (Autocontrol) has entrusted us to develop a corporate application that includes all the business processes of this Association.


In 2008, self-control commissioned a detailed consultancy process where all workflows and business processes of customer are analyzed. After this consultancy was started the project of developing the corporate application has become the cornerstone of the management of the business processes of Autocontrol. The project was delivered in late 2009 and was carried out by the Centre of competence closed projects in Tecsidel.


The main characteristics that support tool are divided into three different areas:



  • Processing of claims filed by consumers, consumer associations and companies.

  • Elaboration of codes of conduct and application of these by the jury of advertising.

  • Prior consultation or service Copy Advice, which advises on the ethical and legal correction campaigns before its broadcast.


For Autocontrol, the investment made to equip itself with this corporate tool has been the competitive advantage that has informed his current project of expansion of its activities.


 

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